a director, writer, creative & Photographer based in Brussels, Belgium, operating Globally.

Telling bold, emotionally resonant stories across commercial, branded, and narrative content, with Egyptian roots bringing different cultural sensibilities, whether it's in shooting a 30-second campaign, a short film or a Music Video, I bring cinematic flair, technical precision, and just the right amount of edge.

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Academic studies in media design (BA) and an (MA) in film, and working creatively directly with brands, as a director, i blend strong execution with love for visual storytelling that’s both poetic and punchy. I worked with global local brands, using my narrative instincts and clear brand and creative understanding, to shape content that's fresh and creatively to the point.

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Short films — Lunch People, Manifesto of Marina Abramovic, and the hybrid short LOVE’S END — have screened at acclaimed international festivals and gained digital recognition, with Lunch People premiering at Film Festival Oostende February 2025, and currently in global distribution.

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At the core of my life journey.. i am always upgraded to what's new in the digital world. I have space for many kinds of stories.. but I hold a special love for those that explore female perspectives, identity, and the in-between moments we often overlook. My work is a reflection of where I come from and where I’m headed, always shaped by a cross-cultural lens and a need to keep learning, growing, and connecting through every project I take on, and each new team I work with.

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                                                                                                                                                                   - Menna

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